The Surroundings
Located at 287 Lonsdale Street, on Wurundjeri, Bunurong, Boon Wurrung Country, Emporium sits at the centre of Melbourne’s laneways — those cobblestone alleys alive with street art, cafés, and conversation. It is a gateway to discovery, a place where Berlin’s edge, Paris’s charm, and Rome’s intimacy echo through the city’s streets.
A Fusion of Fashion and Design
In the heart of Melbourne’s CBD, Emporium Melbourne rises as a modern icon, a place where 225 stores unfold across bold architecture and heritage façades. Opened in 2014, it quickly became a staple of the city’s fashion scene, linking seamlessly to Myer, David Jones, and Melbourne Central, so every shopper’s need is met without ever stepping outside.
Architecture & Atmosphere
Emporium is more than retail — it is design as experience. Modern fixtures contrast against the grand 1920 Myer façade, creating a sublime fusion of old and new. Passing through its doors feels like stepping into a living artwork, where every angle is visually stimulating, every detail innately Melbourne.
The Retail Experience
Here, fashion is the language. Children’s, men’s, and women’s collections line the floors, from Australian designers to international names. Boutique shops sit beside department stores, creating a rhythm of discovery. Footwear is a highlight — Nine West for nights out, Skechers for casual comfort, and countless others for every step in between.
Beauty & Indulgence
Emporium is also a sanctuary for self‑care. Flawless makeup, glowing skin treatments, fresh hairstyles, and soothing massages await in luxurious surrounds. Jewellery stores sparkle with names like Tiffany & Co., Thomas Sabo, Georg Jensen, and Swarovski, offering gifts that feel timeless.
Health & Wellness
Beyond fashion and beauty, Emporium caters to wellbeing. The Medical Centre, pharmacy, and optometrists provide care, while sportswear and activewear stores inspire movement. Lululemon calls to the fitness‑minded, and Kaya Health Clubs on Level 5 invite you into Pilates sessions that balance the bustle with calm.
Emporium Melbourne is world‑class yet distinctly local, a destination where fashion, food, and culture converge. Whether you come to shop, to indulge, or simply to wander, it offers a journey that is both luxurious and innately Melbourne — a centre that feels alive, layered, and endlessly inspiring.